Xiaomi plans to launch its first car at a public event next August. Lei Jun, the founder of Xiaomi, is said to currently spend around two-thirds of his time at the Xiaomi Auto headquarters.
After the prototype has been presented, it will be tested on the road, including the first winter tests. The team behind the upcoming car comes from HVST Automobile Design. A PR director has already been found and will start the marketing campaign as soon as the prototype is presented.
The company officially entered the electric car race early last year and has committed to investing $10 billion over the next decade to develop its automotive division. Xiaomi Auto’s manufacturing facility will be built in Yizhuang, where the company will also have an R&D center. The expected production capacity is 300,000 cars per year once the factory is up and running.
In the initial phase, 150,000 vehicles are to be produced annually, with the first models leaving the factory in 2024. The research and development team already has more than 1,000 employees and will continue to grow. Xiaomi plans to launch 4 different models.
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