Google Play Store will allow alternative payment systems and lower rates in the EEA

In response to the Digital Markets Act, Google announced Tuesday that the company will soon allow non-gaming Android apps to offer users in the European Economic Area (EEA) an alternative payment option outside of the Google Play Store. Google is working to meet these new requirements, ensure the company can continue to secure user experiences on its platforms, and work for the common good of the entire Android and Play ecosystem.

In terms of rates, developers will only have to pay Google 12% of the service fee (a 3% reduction), compared to 11% in South Korea. More importantly, after the implementation of the new rules, Google will not violently remove or reject the update of certain non-game applications because developers use third-party billing systems.

Google writes: We hope to open up third-party payment systems to users and game application developers in the European Economic Area by the effective date of the DMA. Work closely with development partners to ensure compliance programs meet their shared users and wider ecosystem needs.

At the same time, terms related to service fees will continue to be used to support the company’s continued investment in the Android and Play ecosystem. Unfortunately, markets outside of Europe haven’t seen any changes – these markets still have to go through the Play Store’s in-game billing channel, but this is expected to change at some point in the future.

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