K-pop star Blackpink has released a new video for Ready For Love, and the team descends on the battle royale island. Blackpink recently held a concert in the PUBG game, while its band turned into virtual characters, singing and dancing in the apocalyptic landscape.
Blackpink (Korean: 블랙핑크; RR: Beullaekpingkeu, commonly stylized as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. The group debuted in August 2016 with their single album Square One, which featured “Whistle” and “Boombayah”, their first number-one entries on South Korea’s Gaon Digital Chart and the Billboard World Digital Song Sales chart, respectively.
Blackpink is the highest-charting female Korean act on the Billboard Hot 100, peaking at number 13 with “Ice Cream” (2020), and on the Billboard 200, peaking at number two with The Album (2020), which is also the best-selling album by a Korean girl group of all time and the first to sell more than one million copies. They were the first Korean girl group to enter and top Billboard’s Emerging Artists chart and to top the Billboard World Digital Song Sales chart three times.
Blackpink was also the first female Korean act to receive a certification from the Recording Industry Association of America (RIAA) with their hit single “Ddu-Du Ddu-Du” (2018), whose music video was the first by a Korean group to surpass one billion views and is currently the most-viewed by a Korean group on YouTube. Their 2018 song “Kiss and Makeup”, a collaboration with Dua Lipa, was the first by a Korean group to receive a certification from the British Phonographic Industry (BPI) and a platinum certification from the Australian Recording Industry Association (ARIA).
Blackpink has broken numerous online records throughout its career. Their music videos for “Kill This Love” (2019) and “How You Like That” (2020) each set records for the most-viewed music video within the first 24 hours of release, with the latter breaking three and setting two Guinness World Records. They are the first music group and Korean female act to have five music videos accumulate one billion views each on YouTube the most-subscribed music act on the platform and the first to reach over 75 million subscribers and the most-followed girl group on Spotify.
Their other accolades include the New Artist of the Year Award at the 31st Golden Disc Awards and the 26th Seoul Music Awards, the Mnet Asian Music Award for Best Female Group in 2020, the first MTV Music Video Award won by a Korean girl group and recognition as the first female Korean group on Forbes’ 30 Under 30 Asia. They have been acknowledged as one of the most powerful celebrities in South Korea by Forbes Korea (placing first in 2019, third in 2020, and second in 2021) and by former South Korean President Moon Jae-in as a global K-pop phenomenon helping spread K-pop content worldwide.