In the first half of the year, the large smartphone market performed bleak, and the sales of many leading brands declined. However, Apple is more fortunate and continues to grow. Just from the previous quarter’s financial report, iPhone revenue only increased by 3% year-on-year.
Therefore, the next new iPhone 14 should not be missed, and various decisions must be made cautiously. Reporter Mark Gurman has learned that Apple intends to stop the original plan to increase the price of the iPhone 14 by $100, possibly to ensure that sales are foolproof.
Of course, because the mini model is cut, the average selling price of the iPhone 14 series will still increase as a whole. According to normal expectations, the book revenue data will never be ugly.
Currently, the starting price of the entire iPhone 13 series is 5,199 yuan ($699 in North America), but this is a mini model, and the price of the 6.1-inch 13 is 5,999 yuan ($799). That is to say, the entry-level 6.1-inch iPhone 14 will also start at 5,999 yuan and provide 128GB capacity.
If it is a consumer with a limited budget, Apple actually provides options such as the iPhone SE 3 and the official refurbishment machine. In addition, as usual, after the iPhone 14 series is released, the iPhone 13 will also reduce the price by about $100 to continue to clear the inventory and sell for at least one-year time.
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