Although Samsung Electronics’ 5G-enabled and foldable smartphones saw an increase in shipments this year, the average selling price (ASP) only slightly increased.
The reason is that sales of Galaxy A, increased rapidly while sales of the flagship (top-end model) series. The highest price among Samsung Electronics’ smartphone lineup, were sluggish due to software controversy.
About the Average Selling Price of Samsung smartphones
On the 26th, global market research, the average selling price of Samsung smartphones only increased by 2% year-over-year. When compared to the same time last year, sales of the Galaxy Z Flip and 5G smartphones increased by 2 times and 27%, respectively.
However, it is believed that the sluggishness of the flagship lineup limited the increase in ASP. The Galaxy S22 series, Samsung Electronics’ flagship lineup this year, was found to have sold well beyond 3000 million units. Accordingly, 4% reduces Samsung Hardware’s income in a similar period last year. And its worldwide cell phone piece of the pie likewise diminished by 0.2%.
The Galaxy A12 was the model with the most shipped units in the global smartphone market last year, with 51.8 million units sold. Samsung Electronics only produced the Galaxy A12 and Galaxy A02, which sold 18.3 million units, among the top 10 models. From iPhone 11 to iPhone 13, Apple’s flagship models occupied the majority of seats.
By region, Korea and Europe maintain 30-40% of Samsung Electronics’ smartphone supply even after the initial release of the Galaxy Z Flip 4. However, it is rapidly losing ground in the US market. The supply of the Galaxy Z Flip 4 is anticipated to decrease in the United States. The sales pace of the Galaxy Z Flip 4 in the US is rather lagging behind the Galaxy Z Flip 3. There was a maximum of 10% supply from Japan, China, and Canada.
“Galaxy has a strong flagship image in Korea, but the perception is different in overseas markets,” said an industry insider. Samsung must therefore increase its efforts in overseas markets.