Research firm Counterpoint announced the third quarter of the 2020 wearable device report. The report shows that TWS true wireless Bluetooth headsets and smart Band/watch products still account for the majority of wearable devices. Global sales of TWS true wireless headsets are expected to increase by 83% in 2020, reaching 238 million pairs.
The figure above shows that earphones and Band products accounted for 93% of wearable electronic devices in the third quarter of 2020, with earphone products growing the fastest. Research institutes said that the current trend of eliminating the 3.5mm headphone jack in smartphones has greatly increased the demand for TWS headsets, and the product is currently expected to become a must-have product for everyone.
The report shows that Apple’s AirPods product shipments accounted for 29% of TWS true wireless headsets; Xiaomi ranked second with a market share of 13%; followed by Samsung and JBL. In the ranking list, domestic brands QCY, Edifier and Realme are also among them.
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Counterpoint said that in the third quarter of 2020, half of the brands’ TWS products will feature low prices of US$ 50 or even US $ 20, which means that consumers have the potential to switch to higher-priced TWS products in the future.
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