According to reports, Polish video game publisher CD Projekt today announced a new strategy for future development, but it did not impress investors deeply. Regarding the botched Cyberpunk 2077, The development question has not been answered either.
Since its share price hit a record high in December last year, the market value of CD Projekt has shrunk by nearly half. In response to the disastrous debut performance of “Cyberpunk 2077”, CD Projekt today announced a comprehensive transformation plan. Simply put, in the future, CD Projekt will not bet all resources on one work at the same time but will develop multiple games in parallel. The new strategy will be implemented in 2022.
CD Projekt also stated that it plans to provide “Cyberpunk 2077” for the next generation of video game consoles in the second half of this year. However, CD Projekt has hardly given any answers to questions about the value of “add-on” in the game, the expected time to return to the Sony PlayStation App Store, and the possibility of multiplayer mode.
Research firm Bernstein Autonomous analyst Matti Littunen (Matti Littunen) said: “Our expectations have been low, and now it seems that this seems to be the right approach.” Littunen expects that due to the “Cyberpunk 2077” delay, CD Projekt will avoid precise timing of its future games. Of course, Litunen is still waiting for CD Projekt to announce the details of the “additional content” and “more practical” governance changes.
“Cyberpunk 2077” was officially released on December 10 last year and was one of the most-watched games at the time. For CD Projekt, which only releases new games every few years, this is an immortal release. Widely acclaimed for its mechanics and story, this sci-fi role-playing game has sold more than 8 million copies before its release.
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But after it went public, it was also slammed for too many faults and loopholes. Due to too many bugs, this game quickly became the focus of gamers’ complaints and caused CD Projekt’s market value to shrink by 37%.
CD Projekt Chief Executive Officer (CEO) Adam Kicinski (Adam Kicinski) said on a conference call today: “Do not have too many expectations. This is part of our new policy.” In “Cyberpunk 2077” After various bugs have been removed from the shelves, Kissinski hopes to “strengthen” the development studio from next year to enable it to produce two “AAA” standard games at the same time.
In addition, CD Projekt also plans to more aggressively acquire rival studios to increase its development potential. Earlier today, CD Projekt just announced the acquisition of Digital Scapes, a Canadian game development studio.
CD Projekt plans to “gradually” add online content to “Cyberpunk 2077”, but said it is not developing a large, separate online experience game. Bos Bank analyst Tomasz Rodak believes that the gradual introduction of multiplayer features into existing single-player games may trigger a negative reaction from the market.
Rodak said: “Investors look forward to future monetization drivers, such as a separate multiplayer version. The lack of such a plan may be disappointing.”
CD Projekt was once one of the best-performing stocks in Poland, but since the launch of “Cyberpunk 2077” in December last year, its stock price has plummeted by 53%. After rising 13% on Monday, the company’s stock price fell 9.1% on Tuesday, mainly because investors were not optimistic about its new strategy.
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