According to reports, the new corona pneumonia epidemic has brought a boost to the Internet industry around the world. What is the effect on the mobile Internet industry? The latest report shows that affected by the epidemic, US iPhone users spent an average of US$138 on software last year, a year-on-year increase of 38%.
Sensor Tower, a mobile Internet market research company, released this report. The report pointed out that throughout 2020, iPhone users downloaded various software for work, class, entertainment, shopping and other activities, driving the average consumption. This indicator has created a new record in history, and the growth rate of 38% has also created 2016. New high since the beginning of the year.
The company said that this trend will continue to be delayed. This year it is expected that the average software consumption of active iPhone users in the United States will be as high as $180, of which mobile game spending is an important part.
Sensor Tower pointed out that it is not just the iPhone. Last year, the software consumption of smartphone users around the world has risen sharply. Last year, the revenue of the two major software stores of Google and Apple was US$111 billion.
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Among the software consumption of iPhone users in the United States, games are the largest category. Last year, the game consumption per iPhone was 76.8 US dollars, an increase of 43% compared to 53.8 US dollars in 2019. This growth rate has also increased by more than 20 percentage points over the past few years.
The report shows that the most popular games among US iPhone users last year were intellectual (puzzle-solving) games, such as “Candy Crush Saga” or “Gardenscapes”. Players may rely on these games to get a chance to relax under the pressure of the new crown epidemic. The average user consumption of this type of game is 15.5 US dollars.
The next game category is casino games (average consumption of 13.1 US dollars), one of the reasons is that the US casino industry was closed due to the epidemic. The consumption of strategic games has also increased, with an average user consumption of 12.3 US dollars.
In addition to games, another type of popular software is entertainment. With the closure of theaters or concert halls in the United States, consumers can only get entertainment through mobile software. Among them, Disney Video and HBO Max video services were both launched last year. The average consumption of this type of software was US$10.
The increase in consumer spending for iPhone users is inseparable from the performance of some star software. Among them, the revenue of game live software Twitch increased by 680% year-on-year, and the revenue of short video software TikTok increased by 140%.
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