According to the latest report, the Spring Loaded event held by Apple last Tuesday showcased a series of new products, such as the updated iPad Pro, and updates to existing Apple products such as Podcasts and Apple Cards– one of the nice surprises It is the exposure of the purple iPhone 12 that no one thought of.
Apple has now launched a new purple version of the iPhone 12 and iPhone 12 mini. The company claims that the colors of these two phones match the phone’s precision-ground glass on the back. However, many people may not realize the deeper meaning of the colors of the phones when they watch the virtual Apple events where these phones are unveiled.
Of course, when introducing the various feature of these two phones, this is not mentioned. For example, these two phones use an advanced dual-camera system, provide powerful computational photography features, and have a wide range of features from the super retina.
XDR OLED display. In fact, unless people really understand your Apple history, they may not know that “Project Purple” is the code name that Apple chose when it first developed the iPhone in 2007 when the definition of its era had already emerged.
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Not only that but purple is said to be the favorite color of the late Apple co-founder Steve Jobs. This is based on a 1996 Vanity Fair article, which almost makes people wonder whether this new model of Apple’s iconic product, launched 10 years after Jobs’s death, is a kind of tribute to the company’s iconic co-founder.
Cult of Mac editor Leander Kahney’s book “Jonathan Yves: The Genius Behind Apple’s Greatest Product” has some similar details–for example, “purple” was the secret code name of the original iPhone project, when Apple was giving An extremely adventurous jump in the field of mobile phones. A new effort by the company, at least in the eyes of the outside world, may have been far from Apple’s core competitiveness.
The codename of “Project Purple” was eventually shortened and attached to two mobile phone projects that were being developed at the same time. These two projects will compete with each other for supremacy. According to Kahney’s introduction in the book, P1 is an iPod nano-based project, and another project led by Yves is around multi-touch technology, code-named P2.
Another book about the history of the iPhone is “Such a Device: The Secret History of the iPhone” by Brian Merchant, which revolves around purple and provides some descriptions of the meaning of iPhone history. It turns out that Apple’s secret research lab, later known as the iPhone device, is also known as the “Purple Dormitory.”
Customers in the United States, the United Kingdom, Japan, China and more than 30 other countries and regions have now begun to pre-order the purple version of the iPhone 12 and iPhone 12 mini. The phone itself will go on sale on April 30 (Friday).
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