Xiaomi Group China and international president, Redmi brand general manager Lu Weibing issued a statement today, saying that in the first quarter of 2021, Xiaomi ranked first in the 12 smartphone markets in the world.
In the first quarter of 2021, the 12 smartphone markets where Xiaomi ranked first were Spain, Russia, Poland, Belarus, Ukraine, Croatia, Lithuania, Malaysia, India, Nepal, Myanmar, and Colombia. In addition, Xiaomi’s market share in Europe’s smartphone market rose to second for the first time.
Eastern Europe’s smartphone market share was the first for two consecutive quarters, Western Europe’s smartphone market share continued to be the third, and Spain’s smartphone market share was the first for five consecutive quarters.
Xiaomi has always insisted on “two legs” in the domestic market and the international market. In the last quarter, the fourth quarter of 2020, Xiaomi’s mobile phone market share entered third place in the world. This is the first time in six years. Later, Xiaomi returned to this position.
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What supports Xiaomi’s return to third place in the world is its achievements in overseas markets, especially the European market. Europe is the representative high-end mobile phone market in the world. In recent years, Xiaomi has been conquering the high-end market, and its average selling price overseas has been increasing.
The starting price of Xiaomi Mi 9 in China is 2,999 yuan, and the version with the same configuration is required overseas. 499 euros, the domestic starting price of Mi 10 reaches 3999 yuan, the same configuration version, the starting price of 799 euros overseas. Consolidating the market share of low-end products, impacting the high-end market, and creating a high-end brand image are Xiaomi’s most important tasks overseas.
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