Xiaomi officially announced that the global sales of the Mi 11 high-end series exceeded 3 million units, and it won first place in the domestic sales of the Android series in the price range of 4000-6000 yuan, becoming Xiaomi’s best-selling high-end series so far.
The Mi 11 series is Xiaomi’s first high-end work in the new decade. It integrates the latest technology. The whole series is equipped with the Snapdragon 888 flagship platform, 2K top quad A+ screen and a number of breakthrough innovative technologies.
The Xiaomi Mi 11, which was released on December 28th last year, is equipped with Samsung’s new E4 material 2K quad micro-curved flexible screen, which is the first to obtain DisplayMate A+ certification. At the same time, the thickness of the fuselage is only 8.06mm and the weight is 196g, making it the best-selling thin and light flagship product on the market.
At the end of March this year, two ultra-high-end new products, Xiaomi 11Pro and Xiaomi Mi 11 Ultra were released. The appearance design of Xiaomi Mi 11 Pro has achieved a comprehensive evolution of battery life, image and experience based on the mainstream design of Xiaomi Mi 11. Mi 11 Ultra is equipped with a 1/2. New Species of Images”, breaking through the ceiling of mobile phone camera quality.
Xiaomi’s achievements today are inseparable from continuous investment in technology. In 2019, Xiaomi invested 7.5 billion yuan in research and development, and in 2020 this number will rise again to exceed 10 billion. In addition, there is a strong R&D team and technical strength behind it.
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At the Xiaomi Mi 11 conference, Xiaomi revealed the mysterious Mi Labs for the first time, with a total of 116, from 2016 to the official completion in 2019. Covers more than a dozen subject areas such as camera, audio, radio frequency, antenna, electromagnetic compatibility, baseband, structure, optics, touch, thermal design, power consumption, battery, reliability, software stability, etc.
Test capabilities, including 87 in the mobile phone laboratory The building area is as high as 12560 square meters, and the professional testing capabilities of the laboratory have reached the most advanced international level.
In addition to hardware R&D strength, Xiaomi has also been constantly innovating in the field of smart manufacturing, especially the smart factory located in Yizhuang, Beijing, which can realize the entire process of automated unmanned black light production from the entire factory production management process, mechanical processing process, and packaging, storage and transportation process. The real “black light factory”
In the difficult situation of global chip shortages, the entire mobile phone industry is facing unprecedented risks and challenges, and higher demands are placed on the comprehensive capabilities of mobile phone manufacturers. The sales breakthrough of the Xiaomi Mi 11 high-end series is essentially the inevitable result of Xiaomi’s accumulation of technology research and development, and it also proves that today’s Xiaomi has reached a new height in the control and integration capabilities of the supply chain.
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