Apple and Samsung continue to dominate the high-end smartphone market

The latest research report released by the market research organization Strategy Analytics shows that the total global smartphone wholesale revenue in Q1 2021 will exceed US$100 billion, a year-on-year increase of 37%.

Strategy Analytics pointed out that Apple (46% share) and Samsung (19% share) still maintain a clear leading position in revenue, and both contributed 65% of revenue share in the quarter. Vivo beyond Huawei, with 8% revenue share (5% higher than the same period last year) for the first time occupy third place; OPPO and millet each of the global smartphone 7% of total revenue; Huawei accounted for only a quarter of the total global smartphone revenue Of 3%.

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Strategy Analytics also pointed out that in the quarter, 25% of the global smartphone market’s revenue came from ultra-high-end smartphones with a wholesale price of more than US$900. Apple and Samsung dominate these lucrative market segments. Apple and Samsung account for more than US$ 900.

The price segment almost completely dominates this market segment, which is attributed to their huge brand advantage and excellent user experience; Vivo ranks first in the price range of US$400 to US$499; OPPO is US$191 to US$299 The price range of TRANSSION leads; Transsion maintains its leading position in the entry-level (36 to 99 US dollars).

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