According to reports, the research company Sensor Tower released a report yesterday that in the first half of this year, global consumer spending on mobile applications was US$64.9 billion, a year-on-year increase of 24.8%.
Among them, consumer spending on the Apple App Store (including App purchases, in-app purchases and subscriptions) was US$41.5 billion, an increase of 22.1% compared to US$34 billion in the same period last year. Consumer spending on Google’s Google Play App Store was US$23.4 billion, an increase of 30% compared to US$18 billion in the same period last year.
While consumer spending is rising, the number of app downloads in the App Store is declining, from 18.3 billion in the same period last year to 16.3 billion, a decrease of 10.9%. The Google Play application downloads increased from 53 billion to 56.2 billion, an increase of 6%.
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In the first half of this year, the mobile app with the highest revenue was TikTok, followed by YouTube and Tinder. The most downloaded mobile app is TikTok, followed by Facebook, Instagram and WhatsApp.
Game spending is still the largest component of consumer spending, reaching $44.7 billion in the first half of this year. The highest revenue game is Tencent’s “Honor of Kings” (over 15 billion US dollars), followed by PUBG Mobile (including the Chinese version of “PUBG Mobile, about 1.5 billion US dollars), Genshin Impact (about 848 million US dollars), Roblox and Coin Master.
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