YouTube Shorts was initially launched in a few countries and is now being promoted globally, and its number has exceeded 100. YouTube Shorts has been around for a while, and it is a direct competitor of TikTok. You can record the same vertical-style video format here, with a shorter length, designed to capture the user’s rapid participation.
This service is still in the testing phase, but YouTube is providing this service to more than 100 countries, and initially in about 26 countries including the United States and the United Kingdom.
TikTok has been around for quite a long time, and many social media are trying to imitate its success. Now YouTube will be able to catch up with Shorts. One of the biggest advantages is that it is available in almost all countries where the service can be used.
At the same time, Instagram tried to launch Reels, but it didn’t seem to be smooth. They did not put Reels in the front and center of the Instagram application so that users can access it immediately, just like YouTube Shorts, Reels is cleverly hidden.
TikTok will not sit still under strong pressure, it knows what other people are doing. In fact, the service only recently increased the video recording limit to 3 minutes. But that’s not all, TikTok is further jumping on the Fire TV and Android TV platforms through its cross-platform applications, and finally bringing content to the big screen.
In a few months, it will be interesting to see how YouTube Shorts is catching up with TikTok if any. But now, it’s quite obvious that TikTok is a clear winner when it comes to vertical video social formats, and many creators have raised a lot of concerns about YouTube Shorts, especially when it comes to revenue and participation.
