Research finds iPhone 12 has a lower depreciation rate than iPhone 11

According to a new report from SellCell, after the same amount of time, the iPhone 12 model holds more value than the iPhone 11 model. In the six months after the launch, the iPhone 12 model lost an average of 34.5% of its value, while in the same period after the iPhone 11 series went on sale, the iPhone 11 model lost 43.8% of its value. This means that the current value retention rate of the iPhone 12 model is 9.3% higher than the value retention rate of the iPhone 11 model within six months after its launch.

Although the launch of the iPhone 12 caused the iPhone 11 model to lose 8% of its value in three months and 10% of its value in nine months, the current depreciation of the iPhone 11 model has stabilized. Among the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, the iPhone 11 has the smallest depreciation, losing only 31.7%, even though it is the cheapest model. This is 17.5% lower than the iPhone 11 Pro’s depreciation rate and 9% lower than the average depreciation rate of all three mobile phones.

In the 21 months since its launch, the iPhone 11 has still performed the best, depreciating by 49.1% overall, while the iPhone 11 Pro is the worst performer. In the 21 months after its launch, its value has lost 56.9%. In the iPhone 12 lineup, the iPhone 12 mini depreciated the most, losing 41% of its value after 6 months. This is an average of nearly 9% more depreciation than other devices evaluated, which also shows from another angle that its demand is low.

Overall, the iPhone 11 and iPhone 12 series devices lost an average of 40% to 50% of their value in the first four weeks after they went on sale. So far, regardless of the specific model, the iPhone is still the smartphone brand with the highest retention rate. For example, a previous study showed that the preservation rate of the iPhone 12 is 20% higher than that of the Samsung Galaxy S21.