We all vaguely know that our data is valuable, and maintaining our privacy in the existing network environment is obviously not free, but after Google was countered by its FLoC proposal, the company seems to aim to make privacy and you The trade-offs between the services paid for by the data are more clear.
Google has now established a new privacy review page in the Chrome settings interface. In the latest Canary version, this section has been filled in with a page called review search and browsing optimization settings.
The page explains that if you share the website you are currently browsing with Google and intend to let Google process it to understand browsing behavior, Google will reward you with:
- Faster browsing speed. For example, take the initiative to load specific further content based on the current page.
- Improve browsing. For example, before you start typing, suggestions for filling in Omnibox.
- Use page metrics to improve Chrome browser.
Of course, Google is not completely honest on this page, because the company wants to understand your browsing behavior, not a vague third person that Google seems to be referring to. At some point, this page will be used to obtain user consent for targeted advertising.
Google’s FLoC proposal will use Chrome browser browsing history to classify users with similar habits into one category, and then pass this data to the website so that they can provide relevant advertisements.
Of course, although Google’s doing this has incurred opposition from some privacy protection advocates, it is much better than in the past, because most of the Internet’s funds are provided by advertisements, and it can clearly opt-in and out of this convenience and privacy. Inter-transactions are a welcome improvement over merely using a browser to assume consent.
