This week, EA announced that after the release of Battlefield 2042 in June, the video has received more than 210 million views, which is also a very gratifying result. However, even after gaining what EA calls clear player interest, the company is still unwilling to increase sales expectations for the game.
EA COO and CFO Blake Jorgensen introduced in the company’s quarterly earnings meeting:
It needs to be explained that although there is a clear strong interest from players, it is still too early to increase the sales expectations of Battlefield 2042. Therefore, we now expect that this year’s product portfolio will be stronger, and we have improved our foundation, Expectations of profit and more details are provided in the downloadable model that we publish on the website.
In the Q&A section of the quarterly earnings report, Barclays analyst Mario Lu asked questions about EA’s statement that it will not increase sales expectations for Battlefield 2042.
Mario Lu: The first question is Battlefield. You just said that you will not increase sales expectations for this game. Then I just want to know your thoughts on the in-app purchase of the new game. How should we use the new Monetizing channels to build opportunities, just like using CSD monetization in the past?
Blake Jorgensen: Yes. What I want to say is, don’t take our unwillingness to raise the expectations of Battlefield as negative news. This is because the timing of our release of Battlefield is later than usual. Generally speaking, we will announce it in early June, during E3 or earlier, but this time we chose early July.
So we need to ensure that the pace of the game content is announced to players, and then we are evaluating the supply requirements. We are very, very optimistic about this now. If we don’t feel this potential, we won’t improve our year-round guidance, and I think this is positive for our company’s long-term strategy this year.
In fact, it is relatively safe not to increase the sales expectations of the game. After all, the company does not want to face the dilemma of sales being lower than expected. In this financial report, EA also explained that for the game Battlefield 2042, their goal is to establish long-term relationships and interactions with players, not just as a game for sale this year.
