According to the latest report, due to the strong performance of the Apple Watch Series 6, Apple will continue to dominate the global smartwatch market in the second quarter of 2021, as the industry’s shipments have risen to the pre-pandemic level.
According to Strategy Analytics estimates, during the period ending in June, Apple shipped 9.5 million smartwatches, an increase of 46% over the same period last year. The technology giant accounts for 52.5% of the global market share, a slight decrease from 52.8% in 2020.
Apple still has half of the market share and is beyond the reach of competitors, said Neil Mawston, executive director of Strategy Analytics. Today’s Apple Watch Series 6 is by far the most popular smartwatch model in the world because it combines a stylish design, good usability on a small screen, and a growing portfolio of health and fitness applications.
Samsung’s sales increased by 54%, with shipments of 2 million units in the second quarter and a market share of 11%, up from 10.6% in the same period last year. Garmin followed closely with shipments of 1.5 million units and a market share of 8.3%, down from 9.8% in 2020.
In the other category, including companies such as Xiaomi, OPPO and Fitbit, the total shipment volume was 5.1 million units, accounting for 28.2% of the market share, higher than last year’s 26.8%. Overall, the smartwatch industry is booming after experiencing the 2020 downturn, which is largely due to the impact of the pandemic.
According to Strategy Analytics, shipments are growing at the fastest rate since 2018, up 47% year-on-year to 18.1 million. This number is positive compared to the estimates provided by Counterpoint Research this week, which pointed out that the Apple Watch exceeded the 100 million user threshold for the first time in the second quarter.
According to previous news, Apple will launch the iPhone 13 series and the next-generation Apple Watch Series 7 at the new product launch this year.