According to the latest report, Google announced that it has created a new team of engineers, designers, and researchers who will focus on highlighting the sustainable impact of user-planned trips. In the coming months and years, their work will involve many areas, but today the company is launching information about the sustainable development of hotels. In addition, it has joined the Travalyst Alliance to begin standardizing methods for measuring air travel emissions.
With the latest update of Google Hotel Search, users will be able to see hotels that take sustainability seriously, because these hotels will carry an eco-certified badge next to their names. These certificates are issued by independent organizations including Green Key and EarthCheck. If you want to learn more about the specific work that hotels are doing in terms of sustainability, you can click on the About tab to view their list of activities-including waste reduction efforts, energy efficiency, water conservation and Use materials from sustainable sources.
Google said that in order to collect this information, it is cooperating with independent hotels and hotel chains such as Hilton and Accor. It requires hotel owners who have ecological certification or use sustainable development practices to log in to GoogleMy Business, and then add these attributes to their business profile. If you run a hotel but don’t know how to add attributes, you can also contact GoogleMy Business support.
Finally, the company said it has joined the Travalyst alliance. As part of the organization, it will develop a standardized method to calculate the carbon emissions of air travel. Google said that this free and open impact model will provide an industry framework for other companies to use. Going forward, Google says it will release more updates on any other innovations provided by its sustainable travel team.
