In a financial report document, Apple made it clear that it believes that it is on the same level as Sony, Microsoft and Nintendo in the gaming sector, emphasizing how important it is to the games on its platform. In a regulatory filing on Friday, the company stated that its products compete with traditional game companies such as Sony, Microsoft and Nintendo as a gaming platform. In the previous documents, Apple would normally only say that it competes with Google’s Android and Microsoft’s Windows.
Games are now an important source of revenue for Apple. The company’s gaming revenue on its platform exceeds that of Sony, Nintendo, and Microsoft. and Activision combined. In addition, Apple also competes directly through its Apple Arcade gaming platform. In the Epic Games v. Apple trial, Apple’s competitors are also an important topic. At that time, the Cupertino technology giant did not list game console manufacturers as competitors in the regulatory documents.
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According to court documents disclosed during the trial, about 70% of all App Store revenue comes from game apps. These revenues are generated by less than 10% of App Store users. Other documents show that Apple controls at least one-third of the total trading volume in the game market. There are other signs that Apple is seeing an increase in the importance of games to its bottom line. For example, some of its recent products, such as the iPhone 13 Pro and the new MacBook Pro, support a 120Hz refresh rate, which is a very popular feature among gamers.