According to reports, the recent App Store in-app purchases list shows that Facebook (Meta)’s photo-sharing social application Instagram is preparing to launch an in-app subscription service that allows users to pay for creators’ exclusive content.
For a long time, Instagram has hoped to expand the traditional commercialization model beyond advertising. In May of this year, the head of Instagram Adam Mosseri (Adam Mosseri) said in an interview with the media that Instagram is exploring the idea of subscription services.
Moseli said at the time: “There are different ways to promote the economic relationship between fans and creators. As a fan, being able to subscribe to some differentiated, unique or exclusive content is actually more rewarding than seeing advertisements.
Now, Instagram seems to be taking action for this. According to the recent App Store In-App-Purchase list, in addition to the previous Instagram Badge in-app purchase option, there is now an Instagram Subscriptions option.
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The list shows that Instagram has added four new Instagram Subscriptions options, three of which cost 0.99 US dollars, and the other is 4.99 US dollars. The new subscription service will allow users to pay their favorite creators to purchase exclusive content that non-paying users cannot see.
Some Instagram users have noticed these new features. For example, British social media consultants Matt Navarra and Brian Kofi Hollingsworth have recently posted new subscription lists on Twitter. In fact, subscription services are just one of the many features that Instagram is preparing. These features can expand monetization opportunities for creators on the platform. A person familiar with the matter said that Instagram is committed to “exclusive reports”, to provide exclusive reporting opportunities for paying fans.