At present, the competition between Apple and Facebook’s parent company Meta seems to be focused on the privacy field, but the competition between the two parties around augmented reality (AR), wearable devices and smart home devices seems to be brewing. Mark Gurman, a well-known foreign media reporter, launched the latest issue of Power On, comparing the two companies’ plans in the fields of AR, smartwatches and smart home devices.
Earlier, Apple’s privacy updates had affected Meta’s business and triggered the latter’s criticism of Apple’s App Store policy. Gurman believes that as the two sides start to compete in other areas, the conflict will heat up.
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For example, Meta is developing a mixed reality headset codenamed Project Cambria, which is scheduled to be released next year. Apple is also said to be developing advanced mixed reality devices, and the price is likely to be more expensive than Meta’s. Moreover, Apple Watch may compete with Meta brand smartwatches in the future, which may integrate health and communication functions.