It is learned that Snapchat is adding Sony Music Entertainment’s Sounds to its sound library. This means that Snap has now signed agreements with all three major major music companies. They are Sony Music Entertainment, Universal Music Group and Warner Music Group. In addition to the three major record companies, the platform has also established cooperative relationships with companies such as Warner Chapel, BMG, and Kobalt.
In addition, Snapchat will also begin to introduce Sound Lenses, as pointed out in a press release in the Snap newsroom, which has pre-selected songs and visual effects to make the subject appear to be singing. In addition, it also plans to add Cameo Sound Lenses, which allows two users to appear together in an animated music video. Snap said that users can identify the Music-embedded Licenses by looking for the musical notes on the Lens icon.
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Snap’s agreements with the three largest music publishers put the platform on par with TikTok, which has signed agreements with Universal, Sony and Warner. Earlier this month, Snap also signed an agreement with NBCUniversal to add audio from popular shows and movies to its sound library, such as “The Office”, “SNL”, “Shrek”, “Bridesmaids”, etc. In October last year, Snapchat launched the Sounds feature, and shortly thereafter, it added Spotlight, a short video feature similar to TikTok. According to Snap, since Snap first introduced the feature, the platform has had 1.2 billion videos created with Sounds, and 77 billion views have been generated from it.