Twitter announced today that the company will host its first shopping live broadcast at 7 pm Eastern Time on November 28th, becoming the latest social media platform to embrace this trend. The Cyber Deals Sunday live broadcast will work with Wal-Mart on the weekend after Thanksgiving-this is usually related to large-scale promotions.
Twitter described the live show hosted by Jason Derulo as a “30-minute variety show” that will showcase “electronic products, household items, clothing, seasonal decorations, surprise special guests and more.” Twitter joins the growing trend of shopping-focused live broadcasts on social media, providing a modern QVC-style shopping experience with influencers and integrated shopping links.
Only this month, Meta’s Facebook announced the test of the “Live Shopping for creators” feature, Pinterest launched a live shopping series called “Pinterest TV” for the first time, and YouTube passed the week-long shopping event “YouTube Holidays” “YouTube Holiday Stream and Shop” expands its live shopping function.
Bloomberg reported that Gen Z consumers are increasingly switching from traditional e-commerce retailers to making purchases through social media, and this trend has truly taken shape in China.