Today, Apple announced that it has launched new features of the App Store product page, including product page optimization and custom product pages. Apple said that developers can now use these two new features to help build a more efficient App Store product page.
Product page optimization: Use different icons, screenshots and App previews on different versions of the App product page to find the best version. Different App product page versions will be randomly displayed to a certain percentage of eligible App Store users, and the relevant results will be displayed in the App analysis to help developers find the most attractive version and display it to everyone on the App Store.
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Custom product page: Create additional versions for App product pages to highlight specific features or content. Developers can share a unique URL to link to different versions of product pages. Customized product pages can also set different screenshots, App previews, and promotional text (and localize them) to help developers show specific sports, characters, programs, and game features.