Facebook is launching a professional model of personal data, allowing creators to take advantage of additional monetization tools. The new model also gives creators the opportunity to use features that help track audience growth, which previously only applied to pages.
After opening the professional mode, creators can participate in the Reels Play reward program. Reels is Instagram’s short video feature, launched on Facebook in September. The bonus program allows creators to earn up to $35,000/month in income, all of which depend on the number of views their Reels get. However, not all creators are eligible to participate in the program – it currently only accepts invitations, and creators must comply with Meta’s partner monetization policy to qualify.
In addition, Facebook said that it is developing more advanced editing features for Reel, such as creating a Reel composed of multiple fragments in a simpler way, and the ability to save Reel as a draft during the editing process. The platform is also considering extending the video length limit on Facebook from 30 seconds to 1 minute because currently, only Instagram supports 1-minute videos.
In addition to short films, the professional mode can also unlock insight into audiences, posts, and profiles, which allows creators to track any activity on their profiles. Creators can view the total number of shares, comments, and reactions their posts have received, as well as the changes in their number of fans over time.
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Similar to Pages, enabling professional mode makes all content posted by creators public, which means that anyone can view their profile and start following. Meta said that users can still choose to make certain posts only visible to friends. The professional model is currently only available in the United States, but Meta said it will enter more countries “in the coming months.”
Earlier this week, Facebook launched the Stars web store, which is a website dedicated to buying “Stars”-that is, the virtual currency that users can buy with real money to reward creators. Although Stars can be purchased in the Facebook app, the Stars in the new Facebook store are offered at a discounted price. The platform may try to attract users to buy Stars in the web-based Stars store, which may be to avoid the 30% commission that Apple charges for the purchase of third-party apps on iOS.