Now is the age of iOS and Android, so Blackberry’s official withdrawal from the stage of history has not caused many ripples. But with its durability, safety and functionality, BlackBerry was once synonymous with “business phones” and had a very high market share.
Recently, BlackBerry officially announced that it will no longer provide old services for BlackBerry 7.1 OS and earlier versions, BlackBerry 10 software, BlackBerry PlayBook OS 2.1 and earlier versions after January 4, 2022, which are connected via operators or Wi-Fi Traditional services will no longer operate reliably. In other words, common functions such as phone calls and text messages will no longer be available.
Although the BlackBerry era has officially ended, it has also created brilliant results. People like their BlackBerry phones, which combine external keyboards and messaging services as a way to communicate with colleagues outside the office. For better or worse, BlackBerry phones ushered in the mobile era for many business people.
Comscore tracked the data of the mobile market share, when BlackBerry reached its peak of power in 2010, becoming the top smartphone platform at 43%. This will be the company’s high-water mark. (Please note that these numbers measure the proportion of the platform, not the sales unit).
- January 2010 43%
- January 2011 30.4%
- 15.2% in January 2012
- 5.9% in January 2013
As you can see, BlackBerry went from the top of the smartphone to single digits in the blink of an eye, losing its market share in blockbuster slabs because it was completely subverted by the touch screens of Apple and Android. BlackBerry finally reacted to these changes and released the BlackBerry Torch in 2011, but this was too little and too late. In addition, in a typical case of destruction theory, those who like external keyboards have never really accepted the BlackBerry touch screen.