According to the latest news, Netflix’s streaming media subscription service in the United States has recently undergone a comprehensive price increase, and the basic subscription has been raised from $8.9 per month to $ 9.9 (about 62.96 yuan); Premium subscription price that supports 4K resolution increases to $19.99/month. In addition, the standard subscription with support for HD resolution, two terminals, the price increased from $ 13.99 per month to $ 15.49.
The price of a Netflix subscription has risen steadily over the years, a testament to the success of Netflix’s content, which has made consumers stick to its service and can accept increases of less than $2. The company was cautious when it raised prices in 2014, allowing old customers to enjoy two more years of subscriptions at the previous price, but this time the company has not been as generous as it used to be.
At present, Netflix has invested in a large number of original series, in addition to investing in the film and television industry, and has launched a number of original movies. To compete with peers like Disney+ and HBO Max, Netflix continues to invest heavily to stay ahead. The rising cost may be one of the reasons for this price increase.
A Netflix spokesperson told Reuters that the purpose of adjusting the price is to ensure that the platform can continue to provide high-quality works. The three-level subscription plan is the same as before, and members can choose according to their needs.