Sony shares fall more than 7% after Microsoft announces acquisition of Activision Blizzard

Sony shares fell sharply on Tuesday, although the immediate impact of the Activision Blizzard acquisition on Sony’s stock price was unclear. On the day, the company’s shares fell 7.17% on the New York Stock Exchange to hit their lowest close since late October 2021.

According to reports, Microsoft is expected to complete the acquisition of Activision Blizzard in 2023, and after the acquisition, Microsoft plans to continue to make “some” Activision Blizzard games available on the PlayStation platform.

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Xbox boss Phil Spencer said it wasn’t their intention to pull players away from the PlayStation platform. It is worth mentioning that Spencer made similar comments when Microsoft acquired Zenimax, the parent company of Bethesda, for $7.5 billion.

Although the games previously released by B company, such as The Elder Scrolls Online will continue to land on the PS platform, the exclusive agreements that have been reached before, such as Death Loop and Ghost Line: Tokyo are also complied with, but Microsoft later clearly pointed out that B The company’s future masterpieces, such as Starry Sky, Crimson Has Fallen and The Elder Scrolls 6, are exclusive to PC and Xbox.

DFC analysts commented on the acquisition:

In the long run, compared with Sony and Nintendo, Microsoft’s operating level is completely different.

Even though Sony and Nintendo have their own strong presences in the current gaming market, it is difficult for these two Japanese “small” companies to compete in the higher strategic space that the industry is heading towards.

This acquisition of Microsoft is more about competing with Google, Amazon, Apple, Facebook and other big players. This acquisition will immediately put Microsoft in a solid strategic position. “

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