The media found that there were advertisements for alcohol and high-risk investments on the Google search platform. These advertisements did not comply with British regulations and should have been blocked. For this matter, Google responded that it will strengthen the implementation.
The UK began tightening controls in September last year aimed at protecting children over online tracking. In response, Google began tweaking its services for under-18s in Europe and elsewhere. Among a series of measures, Google emphasized that it will strictly monitor age-sensitive ads and ban ads from being shown to teenagers.
Not only that, but Google has also optimized automated tools to prohibit ads for alcohol, gambling, and prescription drugs from showing to users who are not logged in to a Google account or confirm they are under the age of 18.
Some advertisers responded that Google’s search engine correctly blocked their ads, but mistakenly allowed competitors’ ads to play to users who were not logged in, causing them a lot of losses.