According to the information, Instagram has unveiled a new feature that allows creators to display their upcoming live streams on their profiles. This info is directly coming from the Instagram CEO Adam Mosseri announced the new feature in a video posted to his Twitter account.
He said that while creators have been able to schedule a Livestream for quite some time now, the new feature lets them separate scheduling a live from creating a feed post, or even now a Story post, about that live.
🎉 New Features 🎉
Some fun ones this week:
– Live in Profiles
– Remix VideoLet me know what other features you’d like to see 👇🏼 pic.twitter.com/Y0QIR7PgPF
— Adam Mosseri (@mosseri) January 26, 2022
Prior to this change, creators could only notify their followers about upcoming live streams via posts and Stories. Mosseri added that users can create as many scheduled live streams as they like. Instagram will display all upcoming lives in a side-scrolling list on their profile.
The new feature will go a long way toward helping creators reach as many Livestream viewers as they can, especially since it is now testing a new subscription service that will give subscribers exclusive access to Stories and live content.
The new changes may seem like minor updates, but they can provide a significant boost to creators’ audience growth.