Apple unveils new iPhone 13/Pro product page, highlights key features

Apple has launched new product pages for the iPhone 13 and iPhone 13 Pro, offering a simplified overview of the key features of each device. Fastest chip on a smartphone, longest battery life in iPhone history, macro photography, and a remarkably powerful Pro-grade camera system.

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The new product pages went live in late January this year, and starting today, are prominently linked on the top menu bar of the iPhone page on Apple’s website in the US, Australia, Germany, the UK, and a few other countries. Some users may not see new product pages right away due to browser caching.

The new product pages are shorter than the original, and customers can click or tap the plus sign next to each feature for more details. Apple is still using the old iPhone 13 and iPhone 13 Pro product pages in some countries and regions (such as Canada), and in countries and regions that have switched to the new “Key Features” page, the old page is still accessible via direct links.

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