Apple is now also very interested in selling “young used” iPhones to us in this country. The idea behind it is actually pretty good. No other major smartphone manufacturer has such an expensive portfolio.
Apple is generally very successful with this, but they would certainly like to have an even bigger piece of the pie. To do this, you are now going into a new strategy that you can actually afford.
Due to a good software policy, it is not at all stupid for customers to buy an older iPhone model for less money. This can now be done directly at Apple and is brilliant.
Refurbished, but like new: Apple wants to compete with Android manufacturers with cheaper products
One finds it interesting at Apple to offer halfway up-to-date models in used condition in their own shop. This is also happening here in Germany now.
“Guaranteed Apple Quality” is the headline for the “Certified Refurbished” department in Apple’s online shop. That simply means that Apple looks at used devices themselves, overhauls them and sells them themselves. In addition to iPhones, this has long included Apple Watches, Macbooks and much more.
Same one-year warranty as new and Apple’s promise of certified refurbished products.
Every Apple-certified refurbished product is thoroughly refurbished. This includes full testing using the same functional standards as new Apple products. Your refurbished product is really like new and you save up to 15%.
Spiegel reports that Apple is integrating new batteries into the refurbished iPhones and also replacing the outer shell. These are two very important points so that the devices are really like new, but don’t cost like new. The group is probably very successful with its strategy for premium products.