On the morning of March 8, according to reports, Apple today released a high-end desktop computer that will use Apple’s self-developed M1 chip. Apple has struggled to gain share in the PC market since it parted ways with chipmaker Intel two years ago. Some analysts said that although the top-end Mac Studio is more expensive, post-production companies will become the main users of Mac Studio.
The new product, called the Mac Studio, starts at $1,999 and is similar to the professional Mac Mini and can be connected to an external monitor. It is matched with a built-in A13 new Studio Display monitor – Apple 27-inch monitor.
Previously, the company was successful in accepting desktops with the M1 chip, and then Apple hopes to continue its efforts in the desktop space to gain an iPhone -like share of the mobile phone market. er, Apple accounted for only 2.3% of global desktop shipments last year. In smartphones, its market share reached 16.7%, second only to Samsung.
Apple CEO Tim Cook said: Since the launch of Macs with the M1 chip, we have been setting records every quarter, growing faster than the market as a whole.
There are several versions of the Mac Studio, with the M1 Max chip for $1,999 and the M1 Ultra chip for $3,999. The M1 Ultra is the latest enhanced processor to be unveiled at this chip launch. If you choose the M1 Ultra version and upgrade the memory to 128GB and the hard drive to 8TB, the customer will pay $7,999 for it, and this price does not include the display.
CCS Insight analyst Ben Wood said there was no doubt some consumers would be “angry” at the price. “But for post-production companies in the film and music industries, the price is acceptable,” he added, noting that these companies will be the biggest users of Mac Studio. He also said: “Compared to high-end production-grade cameras, the price of the Mac Studio is not that high.”
Once upon a time, the chips in all Mac computer products were made by Intel, but in 2020, Apple began designing its own processors as the company looks to further integrate its hardware and software.
In addition to the Mac Studio, Apple also released its latest iPhone SE last night, the first iPhone SE launched in 2016 and last updated in 2020. Apple is eagerly awaiting the release of its latest iPhone SE, as the company lacks an entry-level 5G model to compete with Android 5G phones under $300.
Data released by Gartner shows that the number of mobile phones equipped with 5G capabilities has increased from 16.7 million devices in 2019 to 5.39 million in 2021. Apple’s entry-level phone, which starts at $429 (3,499 yuan), is designed to appeal to Android users without compromising potential buyers of high-margin iPhones.
The latest iPhone SE is powered by Apple’s A15 Bionic chip, the same as the iPhone 13, but unlocked with Touch ID instead of Face ID. The rear camera of the new phone is a 12-megapixel single lens, and its screen size (4.7 inches) is also much smaller than the iPhone 13.
Creative Strategies analyst Carolina Milanesi said Apple was successful in the entry-level phone segment. “The company is giving customers choices, and customers no longer have to go and see what options are in the Android camp,” she said.