Despite being a bit more expensive than the previous generation, the new iPhone SE is expected to sell well globally as price-conscious users have been waiting for 5G to arrive. Apple’s new iPhone SE, unveiled at its March 8 event, starts at $429 instead of $399 for the previous-generation model. That’s a $30 difference or about a 7.5 percent increase, but it makes the phone The important watershed of $400 was surpassed.
Analysts at Counterpoint Research described the difference as “a small surprise,” but based on its 2020 iPhone SE sales figures, it’s not expected to make much of a difference in the long run.
“The A15 Bionic supports all current Apple services, as well as others for the foreseeable future, so they can run this device for years with only minor tweaks or upgrades,” Counterpoint research director Jeff Fieldhack said in a statement. said in the statement. “And the higher starting price doesn’t just mitigate short-term risk, it gives [Apple] an extra safety pad to strategically cut prices as new 5G launches and as products age.”
The 2020 iPhone SE accounted for 13% of iPhone sales in its year of launch and “continues to have an amazing product life cycle,” the research firm said.
“Developed markets like Japan will be critical to the success of the new iPhone SE, where a third of all 2020 SE models have already been sold,” said senior analyst Sujeong Lim. And stalwarts like China, which account for another third of unit sales, will also be a big driver.”
“But this time around, we expect demand from other markets such as Europe, Southeast Asia and South Korea to be more open, especially those regions where the lack of 5G support for mid-to low-end phones has kept many consumers away.”
Other analysts expect the iPhone SE to sell around 30 million units in its first year on the market. If true, this would make the 2022 iPhone SE the best-selling model in its family.