Netflix is ​​undoubtedly one of the most popular multimedia streaming services and its enormous success also depends on the continuous enrichment of the catalog of contents it offers, with always new movies and TV series added and a library that is able to meet the needs of every kind of user.
From time to time there is talk of the possibility that Netflix could introduce a solution dedicated to those who want to use the service without paying a subscription, that is based on advertisements but up to now, the streaming giant has always categorically ruled out this hypothesis.
Netflix and advertising, perhaps in the distant future
However, perhaps something has been changing in recent times, at least this is what the statements of the past few hours by Spencer Neumann, CFO of Netflix, at a conference with investors seem to suggest: the executive, in fact, has confirmed that the company does not plan to introduce an ad-supported subscription but has not categorically ruled out that this may happen in the future.
In particular, Neumann recalled that at the moment Netflix can count on a range of offers that are more than interesting and able to satisfy the different needs of users, adding a “never say never” with reference to a possible plan with advertisements.
In particular, Neumann was also asked if Netflix was thinking not only of a completely free plan but of a cheaper solution than the current ones (which, however, are becoming more and more expensive), and this is thanks to the introduction of advertisements, a bit like some of the competition is doing.
Neumann is convinced that with Netflix’s current policy his business still has significant margins for growth and this also takes into account any slowdowns due to the recent price increases of subscriptions.
Basically, only if and when the streaming giant were to start noticing a significant slowdown in revenues could the hypothesis of a subscription with advertisements be considered.