Meta announced on March 17 that it will begin testing new content tools that will allow advertisers to control where their ads appear in Facebook and Instagram feeds.
In a published post, Meta explained that testing of the new controls for Facebook and Instagram feeds will be largely focused on the English-language market, expected to begin in the second half of this year, followed by a broad rollout in early 2023.
Meta also mentioned that the test includes expanding the reach of ad placements to include Stories, Reels, Video Feeds, Instagram Explore, and other interfaces on Facebook and Instagram.
Meta said it demonstrated its commitment to OMG’s CASA (Association for Responsible Social Advertising) program and GARM’s core goal of giving advertisers control and visibility into where their ads appear. “This is an important step in ensuring a transparent and brand-safe environment for advertisers and customers,” said Ben Hovaness, senior vice president of marketing at Omnicom.