According to Sina Entertainment, recently, the head of Disney+ said that it will invest 33 billion US dollars to make Korean dramas this year, twice the amount of Netflix’s 17 billion US dollars, and it is expected to produce more than 20 Korean films and television content.
Disney+ found that their investment in Korean dramas in Asia is larger than their investment in TV dramas in other languages. After research, it was found that Korean dramas are very well-known and popular in Southeast Asia and North Asia, so they made this decision.