Instagram now also enables fundraising campaigns through its Reels. The reference to this was made in the context of Meta’s Announcements on Earth Day. The fundraisers are now available in 30 countries via Instagram Reels. Specifically, however, Meta does not break down the areas.
In any case, this makes it possible for users to include links to fundraisers in Reel. For live streams and Instagram Stories, the function has been available for several years. According to Meta, more than 4 million people have already supported fundraising campaigns for environmental and climate protection with more than 150 million US dollars via Facebook and Instagram.
In its “Climate Science Center”, Meta now wants to emphasize more and more how people can optimize their behavior in everyday life in order to protect the environment. They also want to visually show how high the emissions are depending on the country, which could also expose false statements. The Climate Science Center is offered in 150 countries.
Meta has also released new stickers and profile frames for Facebook, Instagram and its Messenger that allow users to visually showcase their support for environmental protection.