The Pixel 6 smartphones have been on the market for a good half a year and, according to all that is known, should have sold very well in recent months. However, a new report now speaks of the fact that the smartphone is well received by customers, but is rather reluctant to be praised by sellers. Google is working against it but is not entirely innocent of it.
There are numerous reports and statistics that speak of a Pixel 6 success and suggest sales figures of up to ten million units. However, mainly in direct sales and less in combination with mobile phone contracts. A new report speaks of the Pixel 6 smartphones selling poorly in the shops of US mobile operators. However, figures are not mentioned.
Many sellers are likely to actively direct customers to devices from Apple and Samsung, while the Pixel smartphones do not play a role. Customers would also probably have unpleasant questions so they are more likely to be recommended a device from the two smartphone giants. To counteract this, Google is now said to have established an attractive bonus system. This is probably common in the shops and promises various bonuses and rewards for successful sales.
Samsung, Apple and other manufacturers are also said to have established such premium systems, but Google’s are probably particularly attractive. Again, no numbers or details are given, but Google’s offer is said to be the best. Of course, one expects that the sales figures of the Pixel 6 smartphones can also be maintained via this sales channel.
The Pixel 6 problems are to blame for
the bad numbers are probably mainly the problems of the last few months. Customers would ask unpleasant questions about this, so they prefer to reach for the brands they know. As a seller, you could counteract this, but Google’s poor communication and especially the unreliability at the beginning of the year makes it difficult to promise customers something or at least to promise solutions soon.
For the same reason, sellers are more likely to advertise devices from Apple and Samsung. These work reliably and the probability that the customer will come back angry is quite low. This now also applies to the Pixel 6, but as a seller, you prefer to play it safe. I think this is understandable from the point of view of both customers and sellers.
It remains to be seen how this will develop and whether Google will finally step on the gas. This is exactly the situation that I had warned about several times here in the blog in recent months. Hopefully, that doesn’t rub off on Pixel 6a, Pixel 7, and subsequent generations. Google would be well advised to avoid any unnecessary problems.