Microtransactions in games such as GTA have become a major source of revenue for Take-Two, and microtransactions will still account for a large part of Take-Two’s revenue in the future.
Take-Two CEO Strauss Zelnick’s contract renewal was recently revealed. If more players are willing to spend money to purchase game items, currency and skins in games such as GTA, NBA 2K, Borderlands, etc., They can get more rewards and dividends.
Take-Two earned $1.65 billion in microtransactions alone from April to December 2021, according to previously released financial records. During the same period, revenue from game sales was only about $890 million.
It’s important to note, however, that incentives such as CEO performance bonuses are common in such high-profile companies. If Take-Two’s stock price rises in the future, Zelnick will also receive a higher bonus under his contract.
Micro-transactions are so profitable, that new work is being developed, sweating soybeans.jpg.