Canada will ask streaming platforms to increase local content

According to the latest report, on June 21, Canada approved legislation that regulates the content that video and audio sharing platforms such as YouTube and TikTok can broadcast to Canadian audiences.

The new rules are designed to require digital platforms such as Netflix to feature Canadian artists on their services when users log in with a Canadian Internet Protocol address. Under the new measure, users searching for music, TV shows, movies, or short videos created by the masses will get results that include a quota of Canadian-created content.

Big streaming companies such as YouTube, TikTok and Netflix, as well as legal experts and some Canadian artists, have opposed the Canadian move, or warned of unintended consequences, such as harming the people the new policy is designed to help, the report said.

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