According to reports, Elon Musk said that he is considering letting Tesla advertise, which is contrary to the company’s current marketing policy. Musk believes that the media is biased against Tesla, and he hopes to eliminate this bias through advertising.
Over the years, Tesla CEO Elon Musk has made it clear that he despises advertising. He said Tesla won’t pay or offer discounts for celebrities to drive its cars, and the automaker won’t pay for advertising, though exceptions have been made before.
Instead, Musk said, Tesla, will use the money other automakers spend on advertising to improve their products. His exact words: “Tesla doesn’t advertise and doesn’t pay for spokespersons. Instead, we use the money to make the product great.”
Musk even claimed that the mainstream media doesn’t like him or Tesla because the company doesn’t buy ads from the media. Now, Musk said in a new interview that Tesla may start advertising to counter this bias from the media. “Maybe we should advertise,” he said, “and the traditional media don’t have negative stories about cars because cars are one of the biggest advertisers in newspapers, maybe even the biggest.
Tesla basically doesn’t have that,” he said. budget. Suffice to say, if they ran a negative article about GM next to a GM ad, GM’s marketing executive would call them and ask, ‘Why are you doing this? We’re not going to be in your publication next year. There will be any spending.'”
Musk said Tesla could start advertising to remove bias, but that’s not a priority right now because their demand is currently strong, far outstripping their capacity. Musk may not be wrong, the lack of advertising budget is indeed part of the reason why Tesla is unpopular in the media, but there are many other factors at play.
First, and foremost, Musk has developed a tendency to lump all negative coverage into the same category: All negative news comes from people with ulterior motives for him or Tesla. That’s a problem because there are real concerns about Tesla and Musk’s behavior, and it does deserve negative press. This should not be forgotten.
If Musk wants better media coverage of Tesla, he should start by building a new PR team. A strong PR team will help correct reporting and increase the level of media coverage of accurate Tesla information. While the PR team will never be perfect, it will definitely be better than it is now.
Tesla used to have a PR team before, but the team wasn’t staffed enough to function as it should. This approach will be more helpful than ad spending, which alone is not enough if your real goal is to reduce negative coverage.
If you like our news and you want to be the first to get notifications of the latest news, then follow us on Twitter and Facebook page and join our Telegram channel. Also, you can follow us on Google News for regular updates.