It is reported that Samsung Display (Samsung Display) has reached an agreement with BMW to supply millions of OLED displays for automobiles to the automaker. According to Korean media ETNews, Samsung Display will provide OLED panels for more than 4 million BMW cars in the next 6-7 years.
The OLED panels will be produced at Samsung’s Giheung factory in South Korea. Through cooperation with major customers such as BMW, Samsung Display hopes to narrow the gap with LG Display. Besides BMW, Samsung is also reportedly looking to win over other European automakers including Audi. Last year, Samsung supplied OLED panels for the Hyundai Ioniq 5.
Meanwhile, Samsung is supplying electric vehicle components, including batteries and chipsets, to various automakers. And while the company has apparently considered building its own EVs, Samsung no longer has such ambitions, embracing the role of major parts supplier instead.
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