Blizzard has decided to give access keys to the Diablo 4 beta to those fans who will show at least one themed tattoo at the events of the Hell’s Ink tour. What’s it about? Basically, Blizzard will travel to tattoo shops in eight cities in the US, UK, Germany and Australia, having the winners of the social campaign tattooed by eight tattoo artists, naturally with works that draw inspiration from the world of Diablo.
So far, anyone who has tattooed themselves with Diablo-themed artwork has been rewarded with a key to access the Diablo 4 beta, plus the promise of a digital copy of the game when it becomes available. Of course, it is advisable to participate only for those who really love Diablo madness because we are talking about indelible tattoos.
For Diablo IV, Blizzard is conducting a marketing campaign based on the approach to the community, after the controversy had over the microtransactions of Diablo Immortal, however, it went very well at launch.
Come get a free Diablo flash tattoo in LA at Vatican Studios on 7/16. Doors open at 11am. #DiabloHellsInk pic.twitter.com/Sb6KREpsCX
— Diablo (@Diablo) July 13, 2022
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