The pandemic has profoundly changed the way in which all the latest events related to the world of technology have been held, however, things are slowly changing and face-to-face events are gradually making a comeback, especially thanks to hybrid presentations.
The next company to make use of this solution will be Samsung, which has confirmed that the Galaxy Unpacked scheduled for next 10 August – the one dedicated to the new Galaxy Z Fold 4 and Z Flip 4 – will be held in hybrid form.
In particular, local events will be held in London and New York that will allow fans and journalists to discover the new products firsthand, without sacrificing the convenience of the online keynote, easily accessible by anyone in the world.
In short, Samsung will try to combine the best of the two formulas, in order to offer an experience that attempts to recover the habits of the pre-pandemic ones and, at the same time, maintain the high-quality level achieved with online events prepared in advance. At this point, we just have to wait until August 10 to find out all the upcoming news and how it will be presented.
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