OPPO is now separating from the European market. Yes, you read that right, the company is now withdrawing from its business operations in Germany, France, Netherlands, and the UK.
According to the information, the company will only retain a few employees to handle basic operations, and the plan is expected to be implemented in mid-2023.
As per the Counterpoint research, in Europe, smartphone shipments declined by 17% in 2022, it was the worst year for the industry since 2012. In response to the challenging market conditions, industry experts suggest that smartphone manufacturers will need to focus on innovation and differentiation to stand out in the crowded market.