Apple launches iPhone 15 Series with new capabilities

Apple has officially launched the new iPhone 15 Series on September 12. The all-new iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max feature new body, chip and OS. The iPhone 15 and 15 Plus features an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure.

iPhone 15 Series Key Highlights: Specifications, Price and features

Apple launches these two models with the Dynamic Island and a powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera.

The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance.

iPhone 15 is available in five different color options “Pink, Yellow, Green, Blue, and Black”.

iPhone 15 camera specifications

– 48MP main camera
– 12MP telephoto camera

iPhone 15 and iPhone 15 Plus display size

– iPhone 15 : 6.1 inch
– iPhone 15 Plus : 6.7 inch

– 2000nits peak brightness

iPhone 15 launch

iPhone 15 and iPhone 15 Plus pricing

iPhone 15
– 128GB : $799

iPhone 15 Plus
– 128GB : $899

iPhone 15 Pro and iPhone 15 Pro Max display size

– iPhone 15 Pro : 6.1 inch
– iPhone 15 Pro Max: 6.7 inch

“Action Button” features

  • Mute Switch
  • Focus Modes
  • Open Camera
  • Start A Voice Memo
  • Open Flashlight
  • Run a shortcut
  • Open accessibility action
  • Translate
  • Open Magnifier

Apple A17 Pro

– 3nm
– 19 Billion transistors
– 6-core cpu (10% faster)
– Neural Engine is 2x as fast
– 6-core GPU (20x faster)
– USB-C with 10GB USB3 speeds

iPhone 15 Pro camera

48MP main camera
– 24 mm focal length
– 2.44 um quad pixel
– 100% Focus Pixels
– ƒ/1.78 aperture
– 2nd-generation sensor-shift OIS

iPhone 15 Pro camera

12MP Telephoto camera
– 5X optical zoom
– 120 mm focal length
– 1.12 µm pixel
– 100% Focus Pixels
– ƒ/2.8 aperture

iPhone 15 Pro Series launch

iPhone 15 Pro camera

12MP ultra wide camera
– 13 mm focal length
– 1.4 µm pixel
– 100% Focus Pixels
– ƒ/2.2 aperture


“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”

A17 Pro: A New Generation of Apple Silicon for iPhone

Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.

Features of iOS 17

Apple has officially confirmed that the all new iPhone 15 Pro and iPhone 15 Pro Max feature iOS 17. The latest OS makes iPhone even more personal and intuitive with new features:

It gets Contact Posters that allow users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.

Messages gets a new stickers experience. NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together.

With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.

Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.

iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of $999 (U.S.) or $41.62 (U.S.) per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at $1,199 (U.S.) or $49.95 (U.S.) per month, available in 256GB, 512GB, and 1TB storage capacities.

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