New A18 Pro chip to offer on-device AI performance

Apple is working on its next iPhone lineup. According to the latest report from analyst Jeff Pu at Haitong International Tech Research, Apple is planning changes to the A18 Pro chip specifically for on-device artificial intelligence. Pu also writes that Apple is ramping up A18 Pro chip production earlier than usual.

New A18 Pro chip to offer on-device AI performance

According to our supply chain checks, we are seeing growing demand for Apple’s A18, while its A17 Pro volume has stabilized since Feb. We note Apple’s A18 Pro, the 6-GPU version, will feature a larger die area (compared to A17 Pro), which could be a trend for edge AI computing.

Here’s a great explanation of edge AI from IBM:

Simply stated, edge AI, or “AI on the edge“, refers to the combination of edge computing and artificial intelligence to execute machine learning tasks directly on interconnected edge devices. Edge computing allows for data to be stored close to the device location, and AI algorithms enable the data to be processed right on the network edge, with or without an internet connection. This facilitates the processing of data within milliseconds, providing real-time feedback.

A18 Pro

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