After starting early testing last year, Facebook will start publicly rolling out the option of hiding likes on posts on Facebook and Instagram this week. The company stated that the project gave the decision of Like to the company’s global user base.
The project has been developed for many years, but due to the COVID-19 epidemic and the need for Facebook to respond, the project was cancelled. Initially, the idea of hiding the number of likes on the Facebook social network was mainly to decompress the user experience.
Normally, if users’ posts do not get enough likes, they will face anxiety and embarrassment. This problem is particularly difficult for young users because they value their peers’ opinions of them so much that they delete posts that don’t get enough likes.
Especially the Like on Instagram, people gain influence and prestige by posting, which may be an unreal experience. On Facebook, getting likes or other forms of participation may also be related to publishing extreme content that needs to be reacted.
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Due to this performance pressure, some users increasingly desire a no likes safe space where they can interact with friends or the wider public without having to try to earn these popularity points. This in turn has spawned a number of new social networks and photo-sharing applications, such as Minutiae, Vero, Dayflash, Oggl, and now Dispo and the newly popular Poparazzi and other rookies.
Although Facebook and Instagram can choose to completely delete likes and push their social networks in a new direction, the company soon discovered that this indicator has been deeply integrated into the product experience and cannot be completely deleted.
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A key issue is that the influencer community today trades likes as a form of currency, allowing them to exchange their online popularity for brand deals and job opportunities. So, for these users, deleting likes is not necessarily an option.
Instagram realizes that if it makes decisions for users, it will irritate one party or the other and really affect other core metrics such as app usage. In the end, the company decided to introduce a “do not like” option on both platforms as a user-controlled setting.
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On Instagram, both content consumers and content producers can turn on or off the like and view counts on posts, which means you can choose not to watch these indicators when scrolling your feed, and you can choose whether to allow people to view likes when you post. These are configured as two different settings, which provide more flexibility and control.
At the same time, on Facebook, users can access the new settings from the Settings and Privacy area under the news feed settings. Here, you will find an option to hide the number of responses to turn off likes. Facebook said that this feature will apply to both public and private archives, and will include previous posts by users.
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